{"id":415,"date":"2012-07-30T10:03:03","date_gmt":"2012-07-30T14:03:03","guid":{"rendered":"https:\/\/2012.grandrapids.wordcamp.org\/?post_type=wcb_session&#038;p=415"},"modified":"2012-11-21T06:27:58","modified_gmt":"2012-11-21T10:27:58","slug":"using-wordpress-to-start-or-grow-your-business","status":"publish","type":"wcb_session","link":"https:\/\/grandrapids.wordcamp.org\/2012\/session\/using-wordpress-to-start-or-grow-your-business\/","title":{"rendered":"Using WordPress to start or grow your business"},"content":{"rendered":"<p>Many would-be entrepreneurs and and even current\u00a0 business owners are just a few steps away from taking their business to the next level. By following the basic rules and building blocks of successful businesses, they can use WordPress to design and develop a lead generating machine. We will discuss best design practices for a business website, how to promote the website, and how to use it to to generate leads and sales for both online and offline businesses. Whether a beginner with WordPress, or more experienced, the ideas here will help them build their online presence in a way that will benefit their business.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many would-be entrepreneurs and and even current\u00a0 business owners are just a few steps away from taking their business to the next level. By following the basic rules and building blocks of successful businesses, they can use WordPress to design &hellip; <a href=\"https:\/\/grandrapids.wordcamp.org\/2012\/session\/using-wordpress-to-start-or-grow-your-business\/\">Continue reading <span class=\"screen-reader-text\">Using WordPress to start or grow your business<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":648209,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":0,"_wcpt_session_duration":3000,"_wcpt_session_type":"","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[354],"footnotes":""},"session_track":[34518],"session_category":[],"class_list":["post-415","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-entrepreneur"],"jetpack_shortlink":"https:\/\/wp.me\/p2g32f-6H","jetpack_sharing_enabled":true,"session_date_time":{"date":"","time":""},"session_speakers":[{"id":"354","slug":"justin-razmus","name":"Justin Razmus","link":"https:\/\/grandrapids.wordcamp.org\/2012\/speaker\/justin-razmus\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/grandrapids.wordcamp.org\/2012\/wp-json\/wp\/v2\/sessions\/415","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grandrapids.wordcamp.org\/2012\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/grandrapids.wordcamp.org\/2012\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/grandrapids.wordcamp.org\/2012\/wp-json\/wp\/v2\/users\/648209"}],"version-history":[{"count":3,"href":"https:\/\/grandrapids.wordcamp.org\/2012\/wp-json\/wp\/v2\/sessions\/415\/revisions"}],"predecessor-version":[{"id":905,"href":"https:\/\/grandrapids.wordcamp.org\/2012\/wp-json\/wp\/v2\/sessions\/415\/revisions\/905"}],"speakers":[{"embeddable":true,"href":"https:\/\/grandrapids.wordcamp.org\/2012\/wp-json\/wp\/v2\/speakers\/354"}],"wp:attachment":[{"href":"https:\/\/grandrapids.wordcamp.org\/2012\/wp-json\/wp\/v2\/media?parent=415"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/grandrapids.wordcamp.org\/2012\/wp-json\/wp\/v2\/session_track?post=415"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/grandrapids.wordcamp.org\/2012\/wp-json\/wp\/v2\/session_category?post=415"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}