I’d like to present on the idea of going beyond standard WordPress plugin development. This will primarily be focused on creating an ecosystem with plugins that reaches beyond WordPress. For example, building an API that makes it possible to build mobile apps that talk to your plugin, or that allow “embeddable” widgets to be placed on other sites.
I believe that truly successful WordPress plugins, especially those with a business being run around them, require much more than just some slick UI and powerful features inside of WordPress; they need to reach beyond WordPress.
