This concept won us the WordPress site of the year award by the CMS Expo.
Implementing a topical homepage strategy to build community in the non-profit world
At United Way in Cedar Rapids, we try to build community awareness around specific topics. While our main areas (income, health, education and volunteering) remain the same there are many sub-topics that we want to highlight throughout the year.
To accomplish this we create topical homepages for different time periods. For example, when we have an community event on Adverse Childhood Experiences we highlight this topic on the homepage. At the beginning of the legislative session we created a video that highlighted how we can help our families that do not earn enough to meet basic needs.
When we were looking to recruit volunteers for 150-some projects, we decided to launch a Virtual Volunteer Fair.
Some elements on the homepage remain the same, of course, but we use WordPress’ static page function to:
– design our homepage as a page.
– and then push that WordPress page to the front.
