Dan Kaufman is a successful, serial entrepreneur, advisor, and consultant to many small businesses from startups to $10 million+ in size. Unlike many marketing consultants and “experts,” Dan has owned and operated several businesses and has worked “in the trenches” across several different industries. Using this experience, Dan brings a unique “grass roots” approach to small businesses that maximizes revenue and profitability very quickly through a combination of both offline and online marketing media.

Dan lives in Grand Rapids with his wife, Carol, 2 daughters, Grace and Caitlyn, and little Yorkie, Max.

Dan will be presenting Building a Sales Funnel (that sells) with WordPress.

Interview

Why do you use WordPress?

WordPress is a platform that I can use that is easy to use and understand.

When and how did you start using WordPress?

I started using WordPress when I needed to something with my company website.

What tips or resources would you recommend to a new WordPress user?

Don’t neglect your site once it’s built, always be adding new content , testing and tweaking the site to refine it for the end user.

What advice would you give someone who’s building a business around WordPress design or development?

Keep it as simple as possible in the beginning, you can always add on as you build your business.

How do you stay informed about WordPress (news, tips, etc.)?

MasterMinding with other business owners and developers.

What’s a cool WordPress-based site you’ve seen recently?

christchurch-harbour-hotel.co.uk

What do you like most about WordCamps?

This will be my first one!

Where can we find you online?

Website: danielrkaufman.com
Twitter: @danielrkaufman
Facebook: facebook.com/kaufmandr