If you look at the WordPress landscape whether plugin, theme, service or agency there is a lot of discussion about features. The REST API, Zapier integration, multiple sliders, wooCommerce integration, uptime monitoring, varnish support…
Features are sexy and at face value more features sound better. Yet the opposite is often the case. In fact you can provide powerful solutions that your customers and clients love with less features and more design.
In this talk I discuss using design as a way of standing out amongst the crowded WordPress eco-system.