{"id":737,"date":"2017-07-20T17:44:32","date_gmt":"2017-07-20T21:44:32","guid":{"rendered":"https:\/\/2017.grandrapids.wordcamp.org\/?post_type=wcb_session&#038;p=737"},"modified":"2017-08-18T21:06:50","modified_gmt":"2017-08-19T01:06:50","slug":"computers-3-structured-data","status":"publish","type":"wcb_session","link":"https:\/\/grandrapids.wordcamp.org\/2017\/session\/computers-3-structured-data\/","title":{"rendered":"Computers &lt;3 Structured Data"},"content":{"rendered":"<p>Computers have one job: to read and process data. One job, and sometimes they *still* need help!<\/p>\n<p>Structured data puts you in control, ensuring that search engines and other parsers aren&#8217;t misreading your information. Get your events recognized as events, your business address as a location, and those product reviews working to attract customers!<\/p>\n<p>Implementing good, structured data is also the first step into the Google Knowledge Graph, the Holy Grail for content marketers. Better yet, with modern standards, it&#8217;s easier than ever before to get started!<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Computers have one job: to read and process data. One job, and sometimes they *still* need help! Structured data puts you in control, ensuring that search engines and other parsers aren&#8217;t misreading your information. Get your events recognized as events, your business address as a location, and those product reviews working to attract customers! Implementing &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/grandrapids.wordcamp.org\/2017\/session\/computers-3-structured-data\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Computers &lt;3 Structured Data&#8221;<\/span><\/a><\/p>\n","protected":false},"author":7129452,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1503772200,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[635],"footnotes":""},"session_track":[149451],"session_category":[],"class_list":["post-737","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-track-3"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8K1cC-bT","session_date_time":{"date":"August 26, 2017","time":"2:30 pm"},"session_speakers":[{"id":"635","slug":"steve-grunwell","name":"Steve Grunwell","link":"https:\/\/grandrapids.wordcamp.org\/2017\/speaker\/steve-grunwell\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/grandrapids.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/737","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grandrapids.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/grandrapids.wordcamp.org\/2017\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":2,"href":"https:\/\/grandrapids.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/737\/revisions"}],"predecessor-version":[{"id":756,"href":"https:\/\/grandrapids.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/737\/revisions\/756"}],"speakers":[{"embeddable":true,"href":"https:\/\/grandrapids.wordcamp.org\/2017\/wp-json\/wp\/v2\/speakers\/635"}],"author":[{"embeddable":true,"href":"https:\/\/grandrapids.wordcamp.org\/2017\/wp-json\/wporg\/v1\/users\/stevegrunwell"}],"wp:attachment":[{"href":"https:\/\/grandrapids.wordcamp.org\/2017\/wp-json\/wp\/v2\/media?parent=737"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/grandrapids.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_track?post=737"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/grandrapids.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_category?post=737"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}