Marketing is not a magic art – its supposed to make money. Advertising, social media, email, and the time you spend on them should be adding value to your bottom line in a predictable & measurable way.
For over 15 years, I’ve experienced small and mid-sized businesses struggle (even close up shop) because they lacked the tools to help them generate more business.
In other words, they didn’t understand their customers and how to attract them.