{"id":9,"date":"2018-09-11T22:46:43","date_gmt":"2018-09-11T22:46:43","guid":{"rendered":"https:\/\/2019.grandrapids.wordcamp.org\/sessions\/"},"modified":"2019-05-13T13:52:29","modified_gmt":"2019-05-13T13:52:29","slug":"sessions","status":"publish","type":"page","link":"https:\/\/grandrapids.wordcamp.org\/2019\/sessions\/","title":{"rendered":"Sessions"},"content":{"rendered":"\n\t
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\n\t\t\t\t\tOpening Remarks\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented in General.<\/p>\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tConfidently Testing WordPress\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Steve Grunwell<\/a> in Developer.<\/p>\t\t\t\t\t\t\t\t\t\t

WordPress is a tightly-coupled system, representing over a decade and a half of ideas, decisions, technological shifts, and ideological struggles. There\u2019s a lot of history to be parsed and often the simplest task can have unintended consequences. Meanwhile, automated testing is one of the best ways to ensure software can be released regularly with high confidence and low risk of regressions. Sadly, the leap from \u201cbuilding WordPress plugins\u201d to \u201cbuilding WordPress plugins with tests\u201d is often viewed as a challenging hurdle. Luckily, there are tools to set up a test harness within an existing codebase with ease. This talk introduces the fundamentals of automated testing, especially within the context of WordPress. After developing an understanding why automated testing is so critical, attendees will learn how to begin testing their plugins and themes, using features found both in PHPUnit and the WordPress core testing framework, to build and release quality software.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tHow to Market Your Small Business for Little to No Cost\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Kim Smith<\/a> in General.<\/p>\t\t\t\t\t\t\t\t\t\t

In this session, you will learn: *how to identify your ideal client (target market) *how to market to them in a way that they will respond to, and *how to do this effectively for little to no cost.
\nWith 20 years of experience, helping small business owners with their marketing and online presence, I am ready to teach you the strategies that actually WORK for small businesses. I will help you discover the clients you WANT to work with, which sounds overly simplistic, but in reality, most small business owners can\u2019t identify their ideal client. I will teach you how to communicate with your ideal prospects in a way that helps them to know, like, and trust you, which encourages them to respond positively to your message. Finally, I will equip you with a list of free and low-cost tools, giving you some tips on how to best use them to reach your target market.<\/p>\n

I have been using these tools and strategies with and for my clients for two decades. Not only can you use the knowledge you learn in this session to reach your own target market, but you can also add value to your business by teaching these strategies to your clients. By the end of this session, you will learn the methods that helped me gain more visibility, credibility, and profitability as a small business owner who actually THRIVED during the recession and has kept growing ever since!<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tFinding Your Next Project: How to Manage a Sales Pipeline for Developers\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Jeries Eadeh<\/a> in Developer.<\/p>\t\t\t\t\t\t\t\t\t\t

Freelance developers and small agencies typically don\u2019t have the luxury to hire an experienced sales executive. That doesn\u2019t make business development any less critical. In this session, I will breakdown some practical sales techniques for any developer or agency owner to implement right away. We\u2019ll touch on ways to manage a sales pipeline, how and where to find new opportunities along with some easy marketing and brand tips. This lesson will help all those developers and business owners who don\u2019t want to be sales professionals themselves but understand finding the next project means you get to sustain your business for the next few months.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tLucky 7: Don’t Do Anything Until You Hear This WordPress Presentation\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Joe A Simpson Jr<\/a> in General.<\/p>\t\t\t\t\t\t\t\t\t\t

Wherever I go in the Community, I consistently hear these avoidable pitfalls from new users in the WordPress space. In this presentation, we’ll take a closer look at the seven most common mistakes and solutions to help you achieve your goals, level up, add value to your practice with WordPress.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tSession: Confessions of a Type Nut: Quick tricks to get great type on your site, and why it matters \u26a1\ufe0f\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Mary Baum<\/a> in General.<\/p>\t\t\t\t\t\t\t\t\t\t

Seriously. <\/p>\n

I have OPINIONS on the shapes of PARTS of LETTERS.
\nIn the scheme of things, you probably don\u2019t want to get as picky as I am. <\/p>\n

Still:
\nYou want to make sure your type is easy to read.
\nYou want to make sure it speaks in the same voice as your site \u2014 it looks like it belongs.<\/p>\n

Those things matter\u2014a lot.
\n(Would you choose a swirly script for Jiffy Lube? Didn\u2019t think so.)<\/p>\n

But you don\u2019t have to spend decades to learn the basics. Just come spend a few minutes learning a few things that won\u2019t change with the tech \u2014 at least as long as people still have eyes!<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tTalking to Other Sites with the WP HTTP API \u26a1\ufe0f\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Topher DeRosia<\/a> in Developer.<\/p>\t\t\t\t\t\t\t\t\t\t

In this talk we’ll cover what the HTTP API is capable of and look at a few short code snippets to make it happen.<\/p>\n

For beginner to intermediate users.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tContributing to WordPress: Moving From User to Contributor \u26a1\ufe0f\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Tim Nolte<\/a> in General.<\/p>\t\t\t\t\t\t\t\t\t\t

Are you currently a user, or consumer, of WordPress but have been wanting to give back to the community in some way? Have you been developing themes or plugins for yourself or company but never released anything to WordPress.org? Have you learned a lot about WordPress and have wondered how you can share what you’ve learned and give back to the community? In this session, I’ll give some easy steps you can take to get involved, including sharing my own experiences over the years with being involved and giving back to the amazing WordPress community.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tUsing WordPress’s API to Manage Your Data \u26a1\ufe0f\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Mitchell Dawkins<\/a> in Developer.<\/p>\t\t\t\t\t\t\t\t\t\t

Walking through headless WordPress, how it can be leveraged to serve structured data to a NON-WP frontend while still taking advantage of the world-class content management system that WordPress provides.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tCreating and Using Systems to Better Manage Your WordPress Website\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Cindy Bidar<\/a> in General.<\/p>\t\t\t\t\t\t\t\t\t\t

It’s simple to install and use WordPress, but when you take the time to create repeatable systems, managing your site becomes even easier. In this short talk, I’ll share best practices for systems development and documentation, as well as how to use your systems to train a team of contractors.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tPaid Discovery for Profitable Projects\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Mike Hale<\/a> in Developer.<\/p>\t\t\t\t\t\t\t\t\t\t

Freelancers and agencies spend a lot of time writing proposals and estimates based on limited information. What if you could charge for the discovery work you\u2019re already doing? You can! Paid Discovery is short-term engagement that delivers value to your client, while you get paid for your time. In this session you\u2019ll learn how to implement a Paid Discovery process to get paid for your time, convert more leads into clients, and show the real value in the services you provide.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tAll Successful Websites Do This 1 Thing… \u26a1\ufe0f\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Daniel Proczko<\/a> in General.<\/p>\t\t\t\t\t\t\t\t\t\t

What makes a website successful? In less than 15min you’ll learn the simple key to massive website results. <\/p>\n

This session will explore the basics of analytics and marketing tracking to help you understand how to talk with your team, keep them accountable, and better understand ROI and a smart investment.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tTips for Providing Theme Support and Documentation\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Anita Carter<\/a> in Developer.<\/p>\t\t\t\t\t\t\t\t\t\t

This session is geared toward those who are WordPress theme designers who sell their themes, as well as those interested in a career providing support. It will offer tips on how to set up your support system, pre-prepared responses, best practices, how to handle disgruntled buyers, and preparation of theme documentation. You will also learn about becoming a theme support team member.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tHushing the Demons in the Closet \u26a1\ufe0f\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Michele Butcher-Jones<\/a> in General.<\/p>\t\t\t\t\t\t\t\t\t\t

We spend a lot of time in front of a computer without any social interaction. Sometimes that is great. Sometimes that causes demons to get in your closet. We will talk about the stuff no one likes to talk about. How to handle depression, social anxiety, and keep yourself healthy mentally and physically.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tGetting Started as an Affiliate Marketer \u26a1\ufe0f\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Kelly McCausey<\/a> in General.<\/p>\t\t\t\t\t\t\t\t\t\t

Every business whether it’s service based or about delivering information can incorporate a natural approach to affiliate marketing. I’ll give actionable steps to follow and you’ll be meeting needs for your people in no time!<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tDesigners and Developers Together: Orchestrating a Harmonious Handoff\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Chris Ford<\/a> in Developer.<\/p>\t\t\t\t\t\t\t\t\t\t

We\u2019ve all either heard of or experienced some of the problems that can happen when designers and developers struggle to collaborate on a project: timelines can slip, revisions can multiply, frustrations can grow. What\u2019s the difference between a project delivered on time, on budget, and with minimal client back-and-forth and one that\u2026 isn\u2019t?<\/p>\n

Designer-turned-project manager Chris Ford has found herself on both sides of the equation. As an agency and freelance designer she\u2019s provided wireframes, prototypes and comps for hundreds of websites built by other developers. As a project manager at Reaktiv, a WordPress.com VIP partner, she works closely with their clients’ in-house designers and design agencies implementing their design decisions. She\u2019s seen her share of both wildly successful and satisfying collaborations and with projects that never saw the light of day.<\/p>\n

In this talk Chris will reveal how she\u2019s personally combined some of her core beliefs (like mutual respect, clear expectations and a common vocabulary) with immediately actionable tips (like documenting your process and making sure to schedule ample QA time) to help designers and developers work together to build not just better products for our clients, but a better experience.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tRecycling Your Content: How Better Strategy and Automation Serves Your Clients and Saves You Time\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Jeff Large<\/a> in General.<\/p>\t\t\t\t\t\t\t\t\t\t

Successful business owners know how to use their resources wisely. Recycling content saves you time, maximizes your marketing impact, and provides more value to your audience. In this session, we\u2019ll cover methods and best practices for making your content go further than ever before.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tClosing Remarks\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented in General.<\/p>\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":12396593,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"jetpack_post_was_ever_published":false,"footnotes":""},"class_list":["post-9","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/PagwAF-9","_links":{"self":[{"href":"https:\/\/grandrapids.wordcamp.org\/2019\/wp-json\/wp\/v2\/pages\/9","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grandrapids.wordcamp.org\/2019\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/grandrapids.wordcamp.org\/2019\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/grandrapids.wordcamp.org\/2019\/wp-json\/wp\/v2\/users\/12396593"}],"replies":[{"embeddable":true,"href":"https:\/\/grandrapids.wordcamp.org\/2019\/wp-json\/wp\/v2\/comments?post=9"}],"version-history":[{"count":2,"href":"https:\/\/grandrapids.wordcamp.org\/2019\/wp-json\/wp\/v2\/pages\/9\/revisions"}],"predecessor-version":[{"id":261,"href":"https:\/\/grandrapids.wordcamp.org\/2019\/wp-json\/wp\/v2\/pages\/9\/revisions\/261"}],"wp:attachment":[{"href":"https:\/\/grandrapids.wordcamp.org\/2019\/wp-json\/wp\/v2\/media?parent=9"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}